The range runs in five steps. Free, from a profile or a builder’s subdomain. Do it yourself on a builder, about $200 to $1,500 in the first year. A freelancer or customized template, about $1,500 to $5,000. A specialist boutique billed by the project, about $5,000 to $25,000. An agency or full team, about $25,000 to $50,000 and up.

The price tells you who does the work and how much of it there is. The middle of the range typically includes the positioning, the writing, and a site that is fast, accessible, and findable, which the cheaper tiers leave to you.

Compare the price with what five new clients are worth to you, not with what a template costs. Here is what each tier buys, and the costs people forget.

If you are deciding what goes on the site first, here are the pages a consulting website needs.

Written by Chandra Kethi-Reddy

It's simple: just talk to me.

Text me, and we'll chat organically, human to human. Tell me what you do and what your site doesn't. I'll show you how to fill in the gaps.

I reply within 24 hours and respond quickly when I'm awake. </cta>