Insights
Insights
Long-form for consultants and the web shops that serve them.
- Sep 23, 2026AEO Tip: Have You Asked Google About Yourself?A quick AEO tip I figured out: by asking what answer engines (like Gemini via Google's AI Mode) know about your business, you have the opportunity to teach them.
- Sep 19, 2026Find a Consulting Niche with Philosophy and Transaction Cost EntrepreneurshipWe'll start with the absolute basics: the formal study of value, the meaning of a good life, and the basics of transaction cost economics. From there, I'll show you why and how to find a consulting niche.
- Sep 17, 2026A Simple Exercise to Discover Your ValuesThis article covers a simple exercise for you to discover what you value. It is critically important to understand this because a part of human self-knowledge is knowledge of what heuristics reliably guide your decision making.
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