What pages does a consulting website need?

Five pages cover most consultants: home, services, about, proof, and contact. The home page has to sell, and selling in writing is copywriting, a skill you learn or hire. If you do not have proof yet, wait until you have had 5-10 clients to add it.

Three pages come next. Content, found by using a keyword discovery tool to see what people in your niche are searching for. Pricing, where value-based pricing is best, because hourly pricing almost always means you will be underpaid. And legal, starting with a privacy statement as soon as you collect any information, reviewed by a lawyer.

Consultants further along can add testimonials and referrals, and pages for products like books, guides, templates, and courses. Here is what each page needs to say.

You do not need a site to be a consultant, but it is much more difficult to land high ticket work, sell products, or be discovered without one. Here is what a website can do for a consultant.